Call for Papers

Call for Papers
Submission Link

2019 MAG Scholar Conference on Business, Marketing, and Tourism with the theme Advancing Marketing and Tourism in the Digital Economy will be held in Macau SAR, China, on 24-26 June 2019. We welcome submission of abstracts and full manuscripts only in English and all submissions must be done online via the Easy Chair .Conceptual, empirical and methodological manuscripts are all welcome, on topics including business, marketing, and tourism. Other social science manuscripts (such as economics and management) related to consumer/organizational behavior and digital technology will also be considered. Conference tracks are as follow:

Marketing Sciences
Theoretical Development of Marketing
Systematic Review and Meta-Analysis
Methodological Advancement in Marketing Research
Marketing Trends and Practices
Social Marketing, Services Marketing
Marketing Strategies
Sustainable/Environmental/Green Marketing

Business Strategy and Communication
Communication: B2B, B2C
Advertising, Sales Promotion, PR, Direct Marketing
Supply Chain and Logistics Management
Consumer Behaviour and Prediction

Tourism Management
Touring Behaviour and Experience
Destination Tourism and Image
Festival, Food, Sport, Cultural, Medical, Recreational Tourism
Tourism Economics and Sustainability
Cross-border Tourism Development

Dynamics of Digital Technology in Marketing and Tourism
The Impact of Technology on Global Business
The Use of Big Data and Digital Technology in Business
Current Issues in Marketing and Tourism

Others (please state the theme of your paper on the registration form)

 

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