Topic: How to Build
A Researcher's Profile
Professor Dr. Kim-Shyan Fam
Founding Director of MAG Scholar
Professor of Marketing, New Zealand
Chair Professor of JUFE, China
Kim Fam has industry experience in retailing and advertising before turning to academia. His career began as a management trainee with a large retail organization in Malaysia before moving to Scotland to undertake an undergraduate degree in Business Studies and later an MBA in Retail Management. Upon graduation, Dr Fam went to Hong Kong to work as a media manager with multinational advertising agencies such as Bozell and Leo Burnett. A career break came about when Dr Fam was offered a PhD scholarship by the University of Newcastle, Australia. Dr Fam's research focuses on advertising, Asian culture and corporate social responsibility, marketing of education, and small business/ entrepreneurship promotion strategy. His current research projects look at sales promotion, brand equity, and corporate social responsibility in collectivist China; student-teacher relationship, and business legitimacy. Amongst others, his publications have appeared in the Journal of Marketing, European Journal of Marketing, Asia Pacific Journal of Marketing and Logistics, Asian Journal of Marketing, and Indian Journal of Marketing. In Sept. 2012, Dr. Fam received an honorary doctorate (honoris causa) from Szechenyi Istvan University, Gyor, Hungary.
Topic: PLS-SEM: Explaining and Predicting Consumer
Behaviour
Dr. Jacky Cheah
Senior Lecturer cum Researcher, Malaysia
Trainer of PLS-SEM and Statistical Analysis
Dr. Jacky is an expert in structural equation modeling and statistical analysis. Given his interest in research, he has attended workshops conducted by Prof. Joseph F. Hair (Kennesaw State University), Prof. Ned Kock (Texas A&M International University), Prof. Jorg Henseler (University of Twente), Prof. Christian M. Ringle (Hamburg University of Technology), Prof. Marko Sarstedt (Otto-von-Guericke-Universit?t Magdeburg), Dr. Jan-Michael Becker (University of Cologne), Prof. A. Parasuraman (University of Miami), Prof. Viswanath Venkatesh (University of Arkansas). Prof. Trevor Bond (James Cook University) and Prof. T. Ramayah (Universiti Sains Malaysia). As such he is proficient in several advanced statistical tools, such as SPSS Macro, Rasch Model, AMOS, EQS, SmartPLS, WarpPLS, PLS-Graph, ADANCO and R Studio. He has been invited to give talks in numerous places, including Germany (Otto-von-Guericke-Universit?t Magdeburg) and Taiwan (National Tsing Hua University). He writes method papers and they are published in top journals such as European Journal of Marketing, Internet Research, Tourism Management, International Journal of Contemporary Hospitality Management, Quality and Quantity, Tourism Economics and Social Indicator Research.
Topic: Explainable AI, Models, Cognitive Science and Culture in Business, Marketing and Tourism
Prof.
Dr. Harald Martens
Founder
of Idletechs AS
Professor,
Department of Engineering Cybernetics
Norwegian
University of Science and Technology, Norway
Harald Martens,
the founder of Idletechs AS, is today the company’s research leader. Having
retired from the Norwegian University of Life Sciences, and the Nofima food
research institute, ?s, Norway, he is also working as an external
professor at the Department of Engineering Cybernetics at the Norwegian
University of Science and Technology, Trondheim Norway. His background is in
biochemical engineering and bio-chemometrics. His research has primarily been
focused on new methods to convert high-dimensional measurements of various
kinds into understandable displays and quantitative predictions. His primary
research interest now is in nonlinear integrative subspace cybernetics, and in
new ways to teach math and statistics to particularly creative and empathic
students. He is a member of the Norwegian Academy of Technical Sciences, and
has received several international research prizes. Harald has written several
hundred papers and several books, which have been cited more than 22 000
times (April 2019).