Topic: How to Build A Researcher's Profile



Professor Dr. Kim-Shyan Fam 
Founding Director of MAG Scholar 
Professor of Marketing, New Zealand
Chair Professor of JUFE, China

Kim Fam has industry experience in retailing and advertising before turning to academia. His career began as a management trainee with a large retail organization in Malaysia before moving to Scotland to undertake an undergraduate degree in Business Studies and later an MBA in Retail Management. Upon graduation, Dr Fam went to Hong Kong to work as a media manager with multinational advertising agencies such as Bozell and Leo Burnett. A career break came about when Dr Fam was offered a PhD scholarship by the University of Newcastle, Australia. Dr Fam's research focuses on advertising, Asian culture and corporate social responsibility, marketing of education, and small business/ entrepreneurship promotion strategy. His current research projects look at sales promotion, brand equity, and corporate social responsibility in collectivist China; student-teacher relationship, and business legitimacy. Amongst others, his publications have appeared in the Journal of Marketing, European Journal of Marketing, Asia Pacific Journal of Marketing and Logistics, Asian Journal of Marketing, and Indian Journal of Marketing. In Sept. 2012, Dr. Fam received an honorary doctorate (honoris causa) from Szechenyi Istvan University, Gyor, Hungary.








Topic: PLS-SEM: Explaining and Predicting Consumer Behaviour



Dr. Jacky Cheah 
Senior Lecturer cum Researcher, Malaysia
Trainer of PLS-SEM and Statistical Analysis

Dr. Jacky is an expert in structural equation modeling and statistical analysis. Given his interest in research, he has attended workshops conducted by Prof. Joseph F. Hair (Kennesaw State University), Prof. Ned Kock (Texas A&M International University), Prof. Jorg Henseler (University of Twente), Prof. Christian M. Ringle (Hamburg University of Technology), Prof. Marko Sarstedt (Otto-von-Guericke-Universit?t Magdeburg), Dr. Jan-Michael Becker (University of Cologne), Prof. A. Parasuraman (University of Miami), Prof. Viswanath Venkatesh (University of Arkansas). Prof. Trevor Bond (James Cook University) and Prof. T. Ramayah (Universiti Sains Malaysia). As such he is proficient in several advanced statistical tools, such as SPSS Macro, Rasch Model, AMOS, EQS, SmartPLS, WarpPLS, PLS-Graph, ADANCO and R Studio. He has been invited to give talks in numerous places, including Germany (Otto-von-Guericke-Universit?t Magdeburg) and Taiwan (National Tsing Hua University). He writes method papers and they are published in top journals such as European Journal of Marketing, Internet Research, Tourism Management, International Journal of Contemporary Hospitality Management, Quality and Quantity, Tourism Economics and Social Indicator Research.

Topic: Explainable AI, Models, Cognitive Science and Culture in Business, Marketing and Tourism

Prof. Dr. Harald Martens

Founder of Idletechs AS

Professor, Department of Engineering Cybernetics

Norwegian University of Science and Technology, Norway

Harald Martens, the founder of Idletechs AS, is today the company’s research leader. Having retired from the Norwegian University of Life Sciences, and the Nofima food research institute, ?s, Norway, he is  also working as an external professor at the Department of Engineering Cybernetics at the Norwegian University of Science and Technology, Trondheim Norway. His background is in biochemical engineering and bio-chemometrics. His research has primarily been focused on new methods to convert high-dimensional measurements of various kinds into understandable displays and quantitative predictions. His primary research interest now is in nonlinear integrative subspace cybernetics, and in new ways to teach math and statistics to particularly creative and empathic students. He is a member of the Norwegian Academy of Technical Sciences, and has received several international research prizes. Harald has written several hundred papers and several books, which have been cited more than 22 000 times (April 2019).